Privacy Policy

1. Information We Collect

1.1 Information You Provide to Us

We collect information you provide directly to us, such as when you:

• Contact us through our contact form or email
• Subscribe to our newsletter (if applicable)
• Leave comments on our blog posts (if applicable)
• Use our pregnancy calculators or tools

This information may include your name, email address, and any other information you choose to provide.

1.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information about your device and how you interact with our site, including:

• Log Information: IP address, browser type and version, operating system, referral URLs, pages viewed, and access times
• Device Information: Device type, unique device identifiers, and mobile network information
• Usage Information: Pages visited, links clicked, and other actions taken on our website
• Location Information: General geographic location based on IP address

1.3 Information Collected Through Cookies and Similar Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities. These include:

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Advertising Cookies: Used by Google AdSense to serve relevant advertisements (when applicable)

2. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve our website and content
• Respond to your comments, questions, and requests
• Send you technical notices, updates, and support messages
• Monitor and analyze trends, usage, and activities on our website
• Detect, prevent, and address technical issues
• Serve relevant advertisements through Google AdSense
• Comply with legal obligations

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

3.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Google Analytics: For website analytics and performance monitoring
• Google AdSense: For serving advertisements
• Web Hosting Provider: For hosting our website

3.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities.

3.3 Protection of Rights

We may disclose your information where we believe it necessary to protect the rights, property, or safety of Fetal Health Hub, our users, or others.

4. Google AdSense and Advertising

We use Google AdSense to display advertisements on our website. Google AdSense uses cookies to serve ads based on your visit to our site and other sites on the Internet. You may opt out of personalized advertising by visiting Google Ads Settings.

For more information about how Google uses data when you use our website, please visit How Google Uses Data.

5. Google Analytics

We use Google Analytics to understand how our website is being used in order to improve the user experience. Google Analytics collects information anonymously and reports website trends without identifying individual visitors.

You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

6. Your Rights and Choices

6.1 Cookies

Most web browsers are set to accept cookies by default. You can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our website.

6.2 Do Not Track

Some browsers include a "Do Not Track" feature that signals to websites you visit that you do not want to have your online activity tracked. Our website does not currently respond to Do Not Track signals.

6.3 Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access personal information we hold about you
• The right to request correction of inaccurate information
• The right to request deletion of your information
• The right to object to or restrict certain processing
• The right to data portability

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below.

7. California Privacy Rights (CCPA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA):

• The right to know what personal information is collected, used, shared, or sold
• The right to delete personal information held by us
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us at privacy@fetalbook.com.

8. European Privacy Rights (GDPR)

If you are located in the European Economic Area (EEA) or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

• Legal Basis: We process personal data based on legitimate interests, consent, or as necessary to provide our services
• Data Retention: We retain personal information for as long as necessary to fulfill the purposes outlined in this policy
• Right to Lodge a Complaint: You have the right to lodge a complaint with your local supervisory authority

9. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

10. Data Security

We implement appropriate technical and organizational measures to protect the security of your personal information. However, please note that no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

11. International Data Transfers

Your information may be transferred to and processed in countries other than the country in which you are resident. These countries may have data protection laws that are different from the laws of your country. By using our website, you consent to the transfer of information to countries outside of your country of residence.

12. Links to Other Websites

Our website may contain links to other websites that are not operated by us. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of every site you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date at the top of this policy. You are advised to review this Privacy Policy periodically for any changes.

14. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us at: